Marketing
The Marketing cluster focuses on careers in planning, managing, and performing marketing activities to reach organizational objectives. It includes skills in brand management, professional sales, merchandising, marketing communications and research.
Each lesson below includes an instructional video, lesson plan, and a student test or activity.
Cluster Overview: Marketing
Upon completion of these materials, students will know the career pathways and some corresponding occupations within the Marketing CTE cluster.
Introduction to Marketing
Upon completion of these materials, students will know the basics of marketing history, strategies, and mediums used to reach consumers.
Digital Marketing
Upon completion of these materials, students will know the basics of digital marketing including history, importance, and strategies.
Sales
Upon completion of these materials, students will know the basic types of sales, characteristics and skills of a salesperson, and the sales cycle.
Key concepts of Marketing condensed into a series of short instructional videos around a similar topic.
Helping your students discover, understand, and evaluate various career paths and occupations within the Marketing cluster that align with their personal interests, skills, and values.
Occupation Research Tools 30
MyCareerTech offers full occupation reports on 30 Occupations across the 5 Marketing Career Pathways.
Professional Sales Pathway 19
Employees in professional sales are involved in the transfer of goods and services in the economy, both to businesses and to individual consumers.
Marketing Communications Pathway 1
Marketing communications employees plan, coordinate and implement marketing strategies advertising promotion and public relations activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.
Marketing Management Pathway 6
People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.
Marketing Research Pathway 1
Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors.
Merchandising Pathway 3
Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
MyCareerCorner 8
MyCareerCorner is a series of short, 3–5-minute video Q&A from individuals across different careers and occupations giving insight and advice about their job, industry, and real-life professional experiences. Each MyCareerCorner episode includes an online activity that will challenge students to think deeper about the cluster and apply what they’ve learned.
An Inside Look at Advertising Sales with Scott Beyer
Upon completion of these materials, students will have examined different aspects of a career in advertising sales and determined how they could be used in their own lives, even jobs outside of sales.
Succeeding in a Sales Role with Manny Santana
Upon completion of these materials, students will understand the importance of customer service in the sales industry and identified a job that would give them exposure to customer service to build their skills.
Impacting Patient Care Through Medical Sales with Manny Santana
Upon completion of these materials, students will have considered the impact that employees can have on the world around them and determined how their future role in the workforce could be a source of fulfillment in their own lives.
Importance of Communication in Sales with Dante Snodgrass
Upon completion of these materials, students will have reflected on the importance of communication in the sales industry and practiced writing a piece of communication with the goal to make a sale.
Preparing for a Career in Pharma Sales with Dante Snodgrass
Upon completion of these materials, students will have explored the importance of early career training and reflected on how they can begin preparing for their own careers right now.
Careers in the Pharmaceutical Industry with Dante Snodgrass
Upon completion of these materials, students will have discovered that a single industry contains a wide variety of careers and reflected on why research is an important part of career exploration.
An Inside Look at Pharmaceutical Sales with Dante Snodgrass
Upon completion of these materials, students will have discovered what pharmaceutical sales is and considered whether or not they’d like to conduct further research on careers in this industry.
Creating Lasting Connections with Clients with Scott Beyer
Upon completion of these materials, students will have discovered the importance of forming healthy business-client relationships and reflected on how to use their own skills or talents to connect with clients in the future.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Advance CTE sponsors the 16 National Career Clusters Framework and career cluster definitions.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Industries at a Glance, at bls.gov/iag/tgs/iag_index_alpha.htm (visited March 20, 2024).